I was watching “The Simpsons” Sunday night and was just quick enough to change the channel when the special preview clip of “Super 8” began. I read about the 4-night campaign that Paramount is doing to publicize the film, but forgot that it was coming. Fortunately I’m pretty quick when it comes to the TV remote.
I can’t believe that the studio is doing this. One of the coolest things about “Super 8” is that we don’t know too much about the story. There’s already enough buzz about the film, simply because of it’s creators: J.J. Abrams and Steven Spielberg. And most movie fans DO NOT want to know any more about the plot than we already do.
And why is Paramount working with Fox on this (the previews are schedule to run during Fox shows for 4 straight nights)? It’s all a bit of a mystery. Maybe that’s part of the strategy, but I don’t think so.
What has me worried is that Paramount may not think the movie is good enough to stand on it’s own and that this clip campaign is necessary to try to ensure a big opening weekend. Let’s hope that’s not the reason they’re giving so much away so early.
But I’ll never know what they’re giving away, because I won’t be watching. There are only a few truly original stories in the group of Summer movies this year I’m not going to let anything spoil this one for me.