The 12th annual Golden Trailer Award winners have been announced, and unlike the Oscars, “The Social Network” (or should I say “TSN: Trailer #2”) was the big winner. That trailer alone picked up four awards: Most Original, Best Music, Best Drama, and the top prize, Best in Show.
In the Best Animation/Family category, the teaser trailer for “Rango” beat-out the regular-length trailers for “Cars 2”, “Gnomeo & Juliet”, and “Hop”. Teasers don’t give that much away about the plot, and sometimes are more clever and memorable than their longer versions.
The Don LaFontaine Award for Best Voice Over went to Morgan Freeman for the “Born to Be Wild 3D” trailer. Zachary Levi was also up for that award for narrating a “Tangled” trailer. In case you don’t know, Don LaFontaine was the iconic voiceover artist featured in many coming attractions over the last several decades. He was known for his powerful voice, and passed away in 2008.
The Golden Trailer Awards also honor the worst trailer (a.k.a. the Golden Fleece). This year that award went to “Burlesque”. And the Summer 2011 Blockbuster award surprisingly went to “Transformers: Dark of the Moon”. I would’ve gone with “Cowboys & Aliens”.
Here are some of my predictions for trailers that could get nominated for next year’s show: “Rise of the Planet of the Apes”, one of the trailers for “The Muppets” – they are all original (at least so far) and “Moneyball” – a baseball drama starring Brad Pitt and Jonah Hill.