The upcoming animated comedy “Rio” was originally rated PG for “some off color humor”. Now we’re just a month away from the film’s release, and the rating has been changed to G. There has been no official statement on why the change was made but I’ve found a few clues.
On Film Ratings.com, it lists “Rio” as G, and that the MPAA and CARA re-screened the film. And on the movie’s own U.S. site, the original Trailer #2 has been changed, and shows a lot more of the different characters, including some never-before-seen clips. The original Trailer #2 had the celebrity’s name and a brief clip of each character.
I think the studio felt that being G would bring a larger audience, and that parents wouldn’t like watching an animated film with their kids that had “off-color humor”. It good to see that this move was made. It shows that the studio, “Blue Sky”, cared enough to make the last minute changes necessary for the film to reach the widest possible audience. Now let’s just hope it’s a great movie.
“Rio” opens April 15th.