As usual, movie studio used the Super Bowl to plug upcoming films. Trailers for “The Last Airbender”, “Wolfman”, Robin Hood”, Alice in Wonderland”, “Shutter Island”, “Prince of Persia” and “The Craizes” were seen during the broadcast on CBS (I think that was everybody). And there were other movie-related commericals for the new Harry Potter attraction at Universal Studios, and The Griswolds even made an appearance (for HomeAway.com).
But the most shocking and sure to be most talked-about spot was the promo for “The Late Show with David Letterman” that included Letterman, Oprah and Jay Leno. Leave it to the Letterman people to pull this off. Classic.
My other favorite commercials: The Simpsons (Coke), Tracy Morgan and Stevie Wonder for Volkswagon, Kia with the dreaming toy and, of course, the great Betty White playing a little football for Snickers.
And the product I most want after seeing the commercials? FloTV. Mark my words. This will be HUGE.
Meantime, the 37th Annual Annie Awards were handed-out Saturday night, and, no surprise, “Up” won for Best Animated Feature and “Up” director Pete Doctor won the Best Director award. But, it a bit of an upset, the Writing in a Feature Production award went to “Fantastic Mr. Fox”. Congratulations to Wes Anderson and Noah Baumbach for an honor well deserved.