Geico is one of the newest corporate sponsors of Regal Cinemas and AMC movie theaters nationwide, and the “First Look” pre-show which runs prior to the trailers. They’ve produced a few movie theater-themed “Silence Your Cell Phones” ads featuring the Gecko talking with the “Let’s All Go to the Lobby” soda and popcorn characters, and the “Hump Day” Camel getting pumped for “Movie Day”.
But their latest spot is their best work by far. Short, quirky Maxwell the Pig, who we’ve seen on TV getting pulled-over by the police and wearing a blanket at a football game, is now working as a ticket-taker at a movie theater. And instead of simply welcoming people, ripping their tickets and telling them where to go, he intentionally gives away the crucial twists in the film they’re about to see.
It’s an old gag, but it’s executed so well and Maxwell’s comments are so priceless, that the feature is hysterical. Normally, especially if you go to the movies as often as I do, it doesn’t take long to get tired of seeing the same commercials over and over again. But I have a feeling I’ll be laughing out loud to Maxwell all the way to the end of Summer.