“Green Lantern” opens nationwide a week from Friday. Warner Bros. has done a great job promoting the DC Comic adaptation, starring Ryan Reynolds. But in one location in New York City they’ve taken the film’s marketing plan to a whole new level: the lower level.
Inside Penn Station – “In brighest day, in darkest night, no “Green Lantern” poster shall escape your sight. Everywhere you look throughout the main concourse of the station there are large “Green Lantern” posters – hundreds of them. And when you head underground to catch your train – more posters. In all there are probably more “GL” posters hanging in Penn Station then there are actual Green Lantern characters in the movie. And I didn’t even check the bathrooms.
I travel to NYC a lot and I’ve never seen anything like this. I don’t think there are any scenes in the movie set in the train station so I don’t think there’s a connection other than the studio wanted to reach as many people as possible. Mission accomplished. Now lets hope the movie is worth all of this attention.