The Golden Trailer Awards honor the best – and worst – in theatrical movie previews. But they’re held in May, an odd time of the year for an awards show. Now that trailers have been made for practically every film set to open for the rest of 2016, and since we are heading into the actual Awards Season, here are my picks for the finest and least successful Coming Attractions of the year:
OUTSTANDING TEASER TRAILERS
“Fences”
“Florence Foster Jenkins”
“La La Land”
“Miss Sloane”
“Patriots Day”
BEST ACTION TRAILER
“Fantastic Beasts and Where to Find Them” – Trailer 1
BEST COMEDY TRAILER
“The Meddler”
BEST DRAMA TRAILER
“Sully” – Trailer 1
BEST ROMANCE TRAILER
“Me Before You” – Trailer 2
THE “COMIC-CON MOST ANTICIPATED” TRAILER AWARD
“Justice League”
MOST MISLEADING TRAILER
“Suicide Squad”
MOST INVENTIVE TRAILER
“The LEGO Batman Movie” – Teaser
THE “ARGO DREAM ON” AWARD FOR BEST MUSIC IN A TRAILER
“The Girl on the Train” – Re-mixed version of Kanye West’s “Heartless”
BEST USE OF A HIT SONG IN TRAILER
“Trolls” – “Can’t Stop the Feeling”
MOST HAUNTING MUSIC IN A TRAILER
“Billy Lynn’s Long Halftime Walk”
BEST TRAILER FOR A FILM YET TO BE RELEASED: 2016
“Collateral Beauty”
BEST TRAILER FOR A FILM YET TO BE RELEASED: 2017
“Beauty and the Beast” Teaser
GUILTY PLEASURE TRAILERS
“Christine”
“The Founder”
“Money Monster”
LONGEST THEATRICAL TRAILER
“Sing” – 4 minutes (shown prior to “The Secret Life of Pets”)
BEST EDITING IN A TRAILER
“Kubo and the Two Strings” – Feature Trailer
WORST TRAILER MARKETING CAMPAIGN
“Ghostbusters”
THE “TITLE ANNOUNCEMENT” TRAILER AWARD
“10 Cloverfield Lane”
“Blair Witch”
THE “LES MISERABLES” AWARD FOR MOST TIMES I SAT THROUGH A REGAL FIRST LOOK
“The BFG”
“The Legend of Tarzan”
THE “I SAW THIS TRAILER SO MANY TIMES I HAVE IT MEMORIZED” AWARD
“Central Intelligence” – Trailer 1
“Deepwater Horizon” – Trailer 1
“Free State of Jones” – Trailer 1
“Jason Bourne” – Feature Trailer
“Mike and Dave Need Wedding Dates”
“Sausage Party” – Green Band Trailer
“THE MARTIAN” SPOILER-FILLED TRAILERS HONOREES
“The Angry Birds Movie” Trailer 3
“Finding Dory” Final Trailer
“Hacksaw Ridge”
“Hidden Figures”
“Lion”
“Loving”
“The Magnificent Seven” Trailer 2
“Nerve” Final Trailer
“X-Men: Apocalypse” Final Trailer
“Queen of Katwe”
THE WORST TRAILERS OF 2016
“Bad Santa 2”
“Ben-Hur”
“Fist Fight”
“The Great Wall”
“Keeping Up with the Joneses”
“Monster Trucks”
“Morgan”
“Nine Lives”
“Why Him?”
“The Wild Life”