"Alice in Wonderland"'s $116+M opening weekend was a major shocker. That was the highest March opening of all-time, by $45M ("300" made $71M back in 2007). It even beat "Avatar"'s first weekend. As you know I didn't like either of those films. And, remember "Transformer 2" (another bad film) and it's big opening weekend last year.

I think it's become clear that the early box office success for movies has a lot more to do with the hype and marketing campaign than it does with the quality of the film.

A film I'm hoping is both good AND popular - "Smurfs", is starting to put it's cast together. Reportedly, Katy Perry and Geprge Lopoz will be doing voices in the film and Neil Patrick Harris wll be playing the main live-action character. Live-action characters in "Smurfs"? That's not too Smurfy!

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